How to bring your business to life with video
- Stand out and increase conversion – people prefer visual content and video is the most engaging type of content available
- Increase social shares and links – having more shares on social media and people linking back to your site will increase website visitors
- Upload to Vimeo and YouTube – label it, add the relevant tags and give it an accurate description including a link back to your website where possible.
- Share it on social media and pin it to the top of your profiles
- Place it on your website’s homepage or relevant pages – Google and other search engines favour websites with video content, so your websites’ SEO will benefit too.
- Real life footage – Interview with someone explaining the business or a service/product which will give your business a personal edge over competitors. Or footage of your products or services in action which will add credibility to your business
- Animated videos – Fun, energetic and very easy to consume content, can be great for social media shares and views. Could provide an overview of your business or a new product or service.